The Geelong Conference Centre is set to undergo a redevelopment that will see the site transformed into Geelong’s first “retreat style” boutique hotel.
The plans were unveiled after the conference centre was acquired by property developer BEKL Pioneering,
Located in botanical gardens within the Eastern Park Precinct, the site currently features seven conference rooms, 46 accommodation suites inclusive of four two-bedroom suites, a restaurant, guest lounge and bar, multi-purpose mezzanine floor, commercial kitchen and gardens. The site also features an in-ground swimming pool and spa.
BEKL managing director Katherine Liu said “wellness” would be a major focus for the new development.
“We identified a huge gap in the market, given the region is lacking in small, high-quality accommodation providers with a focus on experiential accommodation, especially where wellness is concerned,” she said.
“We want to provide guests with a slower, more connected experience, that allows them to disconnect from the day-to-day and reconnect with nature, and each other.”
A farm-to-table approach will include sourcing food and beverage produce from the Bellarine region.
BEKL is currently in discussion with a number of hotel operators and hopes to appoint its chosen partner later this year.
The plans add to the continuing investment in Geelong’s accommodation offering with The Ritz serviced apartments under construction on Geelong’s waterfront, and contruction to begin later this year on the 4.5-star Holiday Inn and Suites.