Gareth Martin has been appointed the new CEO of Perth Convention Bureau (PCB).
Martin has worked with the PCB and its membership for 12 years, most recently as acting CEO following the departure of former CEO Paul Beeson in February.
PCB chairman Kevin Skipworth said the Board was excited about working with Martin towards a renewed long-term strategic plan to transform the Bureau.
“Martin has promoted a positive shift within the organisation towards increased collaboration and new strategic initiatives while continuing the successful operations of the PCB,” Skipworth said.
“I am confident we have the leadership to take the Bureau forward to achieve great success in attracting increased business events to Western Australia and our collaborative relationship with all stakeholders will continue to strengthen under Martin’s stewardship.
“The Board of the PCB would like to acknowledge and thank Paul Beeson, former CEO of the PCB for having shaped the success of the organisation through his eight-year tenure in the top role.”
Martin said WA had enormous potential with an outstanding tourism product, with Tourism Australia’s signature business event Dreamtime coming to Perth in December an incredible opportunity for WA’s tourism industry to captivate international and interstate visitors.
“Western Australia faces unique challenges to secure business events, so it’s vital that we collaborate with our industry stakeholders, Tourism WA and the Government to showcase WA’s great potential in order to secure increased business events,” he said.