Furama Hotels to debut in Australia at rebranded Darling Harbour property

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Singapore-based Furama Hotels International is poised to debut its eponymous hotel brand in Australia with the opening of the Furama Darling Harbour in July.

In delivering its first Australian hotel, Furama Hotels will rebrand the Holiday Inn Darling Harbour, which has been owned but not previously operated by the company for more than two decades.

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Furama Hotels currently manages more than 40 hotels, villas, and resorts, with over 7,500 rooms in the Asia Pacific region.

Furama Darling Harbour hotel manager Melvin Lim said the milestone opening is the next major step in growing the award-winning chain of mid-range hotels in key new markets across the Asia Pacific region.

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“We are very excited to introduce the Furama brand to Australia for the first time,” Lim said. “As our inaugural address under our flagship four-star brand, the Furama Darling Harbour signals an exciting new chapter of expansion for the group in this region, as we look to bring our guests a fresh perspective and a renewed commitment in delivering exceptional hospitality experiences.”

The hotel will undergo a series of upgrades in early 2025 that will include the rejuvenation of the hotel’s lobby and restaurant spaces, and the introduction of fresh technology improvements such as mobile check-in/out, mobile TV casting and digital key access.