The City of Fremantle in WA is launching a new marketing campaign to attract more business events.
The campaign, produced in partnership with Business Events Perth, highlights the numerous conference and event venues available in Fremantle, as well as accommodation, hospitality and entertainment options.
Fremantle Deputy Mayor Andrew Sullivan said tapping into the business events market was a key pillar in the City’s Destination Marketing Strategic Plan.
“Business tourism is an industry where clients are looking for something unique and memorable, and Fremantle certainly has a lot of fantastic places for people to meet, stay and play,” he said.
“But we’ve seen such a boom in the number of exciting hospitality venues and hotels in Fremantle over the past few years that some event organisers may not be fully aware of everything we have to offer.”
The campaign includes a virtual tour of Fremantle.
“The virtual tour will also include experiential highlights of the destination to encourage longer stays, increased pre and post touring and consideration of Fremantle as a complete full-service destination for conferences and events,” Sullivan said.
“The campaign materials will be provided to event organisers, business associations and travel agents to use as a tool to sell Fremantle as a conference destination directly to their clients.”
Business Events Perth CEO Gareth Martin said attracting more business tourism to Fremantle would bring a huge economic benefit to the city.
“Business Events Perth and the City of Fremantle have a long history of working together to attract national and even international business events to Fremantle,” he said.
“The transformation underway in Fremantle, combined with the city’s unique food and arts scene and easy walkability, makes it a premium destination for business delegates looking to immerse themselves in Western Australia’s heritage and culture.”