The biggest car show in Europe has called time after 68 years.
The long-running Frankfurt Motor Show has seen declining attendance numbers, with last year seeing a 40 per cent drop in visitors compared with 2015.
The cost of exhibiting at the show held at the Frankfurt Messe was also seeing exhibitors think twice, with a display space at the show costing a minimum of US$1 million.
But the German Association of the Automotive Industry lobby (VDA) has begun looking at other cities to host the European leg of the international motor show rotation, with Munich, Berlin and Hamburg being cited as possible German alternatives.
It’s not the only major auto show to feel the winds of change, with the 2020 New York Motor Show seeing major brands Audi, BMW and Mercedes pullout and the 2020 Detroit Motor Show pushed back to June in a bid to attract greater public interest.