Four Points by Sheraton in Melbourne Docklands to operate under TFE’s Vibe brand


TFE Hotels will begin operating the soon-to-be-rebranded 273-room Vibe Hotel Melbourne Docklands and Storehouse Docklands restaurant from April.

The hotel was previously operated under the Four Points by Sheraton brand until MA Financial Group acquired it for $96 million.

“TFE Hotels has established roots in Docklands, having operated the mid-scale Travelodge brand on Aurora Lane since 2010,” said TFE Hotels Group COO Chris Sedgwick.

“Last year, we partnered with Capital Alliance to kickstart the development charge, announcing plans to build a first-of-its-kind mixed-use, $340 million dual-hotel development in Docklands.”


Marvel Stadium recently announced a $250 million upgrade, which will include enhanced visitor experiences, including an expanded civic space for community events to encourage “365-day” use of the precinct.

Development Victoria and the AFL also announced joint plans to create a mixed-use development that will also help transform the waterfront precinct.

“These exciting developments, together with the precinct’s tourism attractions, art trail, winter fireworks extravaganza, and strong event calendar, including Firelight Festival and the return of the Melbourne Boat Show, will help reinvigorate the precinct for visitors and locals alike,” Sedgwick said.

“And TFE Hotels will be well placed to ensure visitors have world-class accommodation and dining experiences when they stay.”