Four convention bureaux launch new hybrid city alliance

The Hague Convention Bureau, Ottawa Tourism Business Events, Prague Convention Bureau and Geneva Convention Bureau have launched the Hybrid City Alliance to provide a creative new offering for conference and event buyers.

The Hybrid City Alliance provides international event organisers with a streamlined event planning and delivery service. Rather than working directly with multiple destinations, clients can make use of the Hybrid City Alliance’s close links, with a central point of contact at their preferred Alliance member, who will coordinate responses, RFPs and delivery.

The multi-hub concept has several benefits, specifically in the wake of the Covid-19 pandemic. Delegates can for example choose to attend either online or at a local or regional event, reflecting local travel restrictions. A local hub also has the benefit of reducing travel time – which in turn has a financial impact for the delegate as well as a positive sustainable impact on the planet.

“In order for the industry to rebound faster, we all need to act together,” said Bas Schot, head of The Hague Convention Bureau.

“Therefore, we are glad to extend our Ottawa partnership with like-minded innovative destinations such as Prague and Geneva, who are eager to focus on solutions for tomorrow and we also look forward to welcoming other destinations to join us to shape the future.”