First State Super secures naming rights for ICC Theatre

First State Super has secured the naming rights to the International Convention Centre Sydney (ICC Sydney) Theatre.

The 8000-seat venue will now be known as First State Super Theatre for the next 10 years.

ICC Sydney CEO Geoff Donaghy said First State Super’s increased investment in ICC Sydney was a result of the strong performance of the venue’s operations, its brand and reputation.

“We are delighted to be strengthening our partnership with First State Super, an existing equity partner of ICC Sydney, through the naming rights agreement,” he said. “Their increased investment in the project is a clear sign of confidence in our operation and a result of the reputation we’ve built for the venue.

“We will work collaboratively with First State Super to ensure their members, and all of our patrons, enjoy exceptional experiences at the newly named First State Super Theatre.”

First State Super CEO Deanne Stewart said ICC Sydney is internationally renowned for the quality of its venues, people and culture.

“It’s an investment that is delivering great returns for our members and the economy, and it’s an asset that our members can feel proud to own,” Stewart said. “The First State Super Theatre is at the heart of the Sydney community, and we’re proud to be here.”

ICC Sydney has just finished hosting universities and research labs from 40 countries who tested their robotics and Artificial Intelligence skills this weekend at RoboCup, an international automated football tournament.

The event marks the first time in the competition’s 22-year history that Sydney has hosted the event.

Over 2000 participants from more than 300 teams representing universities and research laboratories came together to compete in this annual competition.

Created by university professors in 1997, the event focuses on advancing Artificial Intelligence (AI) and robotics, with the aim of developing a team of robots capable of winning against the human soccer World Cup champions by 2050.

Chair of RoboCup 2019 Organising Committee and long-time mentor to the UNSW Sydney RoboCup teams, UNSW Professor Claude Sammut said the event provided a platform to highlight and share some of Australia’s brightest robotics minds.

“Australia is highly skilled in advanced robotics and this event gives us an opportunity to truly showcase our talent to the world,” Sammut said.

“ICC Sydney’s infrastructure and capabilities allowed us to bring this event to Sydney for the very first time, placing our local talent and knowledge on the global stage.”