French hotel group Accor has launched the first property under its new sustainability-oriented brand Greet.
The 52-room Greet Hotel Beaune opened in Burgundy, France, and offers a restaurant, outdoor pool, large garden and games room.
The new Greet properties will be “community-based, responsible and non-standardised,” and will allow hotels that join the brand to retain an individual identity, according to Accor.
With an emphasis on communal spaces, the hotels will be encouraged to use second-hand objects and decorations, and source items from sustainable suppliers
While the roll-out will begin in France, Accor aims to open 300 Greet hotels by 2030.