First cohort of tourism businesses in Auckland region complete new sustainability programme


Fifteen tourism and hospitality businesses from Waiheke Island and Aotea Great Barrier Island have completed a programme designed to support visitor economy businesses accelerate their sustainability journey.

The Taurikura Initiative is a free, 12-week course for visitor economy businesses across Tāmaki Makaurau Auckland offering personalised one-on-one support, collaborative workshops, community building and assistance in the creation of sustainability action plans.

The programme is being delivered by Tātaki Auckland Unlimited in partnership with Tourism Industry Aotearoa.

“Like all sectors, the visitor economy must consider the impacts it has on the environment, local communities and natural resources,” said Annie Dundas, Tātaki Auckland Unlimited’s head of visitor economy.

“In addition, visitor expectations are changing with growing demand for environmentally sustainable and community-focused tourism options.

“The Taurikura Initiative provides a framework to create positive change for the environment, communities, industry and individual businesses through problem solving, planned action and strategic decision-making. This programme is so important for the recovery and the long-term viability of our visitor economy sector.”

Rebecca Ingram, CEO of Tourism Industry Aotearoa, said they were thrilled with the progress of the first cohort of operators.

“Not only have they made substantial changes in their own business, but they are taking the lead on sustainability initiatives in their own communities,” she said.

“This is where we see real change for the environment and in our society.”