FCM’s Meetings & Events team officially launched their new brand and showcased their hybrid event offering at Sydney’s The Grounds in Alexandria last week.
FCM Meetings & Events general manager Simone Seiler said the night was about celebrating their people and showcasing the positive impact of disruption.
“2020 was a difficult year for the M&E industry, with many companies struggling to keep afloat,” she said.
“Disruption can be unsettling, so we made the conscious decision to not just pivot during this time, we wanted to totally transform.
“Part of our transformation was the integration with FCM, one of four top global TMCs and our realignment with the changing needs of our customers has not only renewed our confidence in the business and the market, it has us excited about what’s ahead.”
The launch event also gave customers the opportunity to experience FCM Meetings & Events’ signature hybrid event offering in person.
“Our people are the resilient rock-stars creating game-changing events for brands around the world,” said Seiler.
“They bring years of experience to our business, and are the creatives, designers, producers, storytellers, technology experts, event and travel specialists who put fun as a priority at every gig.”