Fast growing venue finder Headbox expands to Perth

Ali Lord has brought Headbox to Perth.

Event technology business HeadBox has expanded its operations to Western Australia after launching in Sydney and Brisbane earlier this year.

Originally founded in Britain and brought to Australia by local entrepreneur Ali Lord, the platform matches event organisers with suitable venues, with currently over 13,000 spaces across the UK, Ireland, the Netherlands and now Perth to choose from.

Lord said that Perth was chosen as the next city to launch Headbox because of its management of Covid and the fact that many event organisers were looking to Perth as the location for their next events.

“You only have to look at the success of the recent AFL Grand Final to see that Perth is a leading contender as a major event’s host and the fact that Western Australia is in such a positive position with the coronavirus pandemic was a significant factor in deciding to make Perth our next city to launch in,” she said.

Lord said that the rollout of HeadBox in Sydney, Brisbane and now Perth would help support the rebound of the events industry as a whole.

“Whilst the events industry in Australia has been decimated over the past 18 months, there are signs that it will bounce back strongly in 2022, particularly in states like WA,” she said.

“With the City of Perth set to sponsor several major events in 2021 and 2022, including the Perth Festival and Fringe World, consumer confidence is beginning to return, and event organisers are starting to put significant investment behind their events.”

Julia Barnard, managing director of national event planning and management company This Space, says that HeadBox’s launch in Perth will save the company a great deal of manpower.

“We’ve collaborated with HeadBox to provide end to end solutions for our clients and the fact that the platform is now available in Perth will save us hundreds of hours in event planning,” Barnard said.

“One of the key benefits of HeadBox is the broad range of venue styles they have on offer, allowing us to speak to a much broader audience.”