The global expansion follows a record year for EVT’s Hotels & Resorts division, delivering record average room rates and achieving greater than fair market share in Australia and New Zealand.
To support this expansion goal, EVT has expanded the remit of the Director of Hotels & Resorts, Norman Arundel, who will lead the charge in exploring and establishing EVT’s hotel presence in key international markets.
Over the past year, EVT conducted comprehensive research to identify key markets for expansion. The initial focus for QT, Rydges and Atura will be on Southeast Asia. EVT’s social accommodation brand LyLo will concentrate on market expansion into Australia and assess other international markets that attract Gen Z travellers.
“It is the right time to execute our international expansion strategy as we now offer a diverse range of hotel experiences,” said Jane Hastings, CEO of EVT.
“By owning, developing, and operating hotels, EVT occupies a distinctive position. We are confident in the potential of our hotel brands to make a significant impact in new international markets, whilst recognising there is still potential for growth across ANZ.”
Arundel said the new management agreement in Singapore marked a significant milestone in their expansion strategy.
“Hotel Telegraph’s prime location serves as a strong foundation to showcase EVT’s expertise and innovative solutions,” he said.
“We are ready to deliver our world-class experiences and extend the strength of our brands beyond Australia and New Zealand. I am thrilled to be leading this exceptional team and dynamic phase of international expansion for the Group.”