Events to lure visitors to Goulburn as part of new marketing campaign

Local events, key attractions and experiences will be the focus of a new destination marketing campaign to promote Goulburn in New South Wales.

The new campaign is being rolled out by the marketing and events team of Goulburn Mulwaree Council, who want to position the Goulburn region as the number one NSW short break destination to the Sydney audience, and the number one day trip destination to Canberra and Southern Highlands audiences.

“We are confident that this new campaign and its creative elements will showcase the Goulburn region in a way that resonates with our target audience and this is based on extensive consumer research,” said Goulburn Mulwaree Council’s coordinator marketing and events, Jessica Price.