Events strategy part of Newcastle’s tourism vision

A first-of-its-kind plan to reposition Newcastle as a premier tourism destination with focus on events, natural assets and cultural heritage has been approved by City of Newcastle.

The Newcastle Destination Management Plan (DMP) has been developed in partnership with tourism industry partners.

Lord Mayor Nuatali Nelmes said there is significant opportunity for a tourism-led economic recovery and success with initiatives and projects designed to attract new visitors and increase tourist spend.

“City of Newcastle is taking the lead in spearheading a collaborative and consolidated whole of industry approach toward shaping Newcastle as a premier destination for future visitors and tourists,” Nelmes said.

“Prior to COVID-19, Newcastle’s tourism industry contributed $1 billion to the local economy each year, with more than 5 million international and domestic travellers visiting in 2019.

“Showcasing our strengths as a city, including making the most of our rich aboriginal and post-colonial heritage, world class coastline and building on our reputation as a world-class events city with an updated events strategy and expanded conferencing facilities.”

Newcastle’s appeal and tourism infrastructure continues to grow with new hotels under construction, including the five-star Kingsley in the former City Administration Centre, Iris Capital’s QT Hotel, and with plans underway to develop the historic Newcastle Post Office into a conference and function space.

Director of Strategy and Engagement Brett Smith said the City is intently focused on repositioning Newcastle as a premier tourism and major events destination in readiness for tourism to rebound.

“The business events sector is showing green shoots of recovery and the city is well positioned to attract a future wave of domestic and international ‘revenge travellers’ as consumer confidence increases and travel restrictions ease across the globe,” said Smith.

“Despite world class beaches, a thriving arts scene and small-bar culture, Newcastle isn’t always thought of as a tourism destination. The DMP addresses this with a plan to debunk misconceptions and create a clear identity for the city.”