The Oval Hotel being built at the Adelaide Oval will use Event Hospitality & Entertainment Limited to provide distribution, sales, marketing and loyalty services.
The boutique 138-room hotel is scheduled to open in late September and will feature its own branding whilst being part of the Event hotel network.
“We are thrilled with the opportunity to work with Oval Hotel offering our expertise alongside our extensive and established networks,” said Norman Arundel, hospitality & entertainment director of Hotels and Resorts.
“We look forward to working together with the team on the go-to market strategy and becoming an integral part of the success of the Oval Hotel when it opens.”
Bodelle Francis, Oval Hotel’s general manager, said the agreement will deliver a strong market reach.