Events lament loss of WA tourism marketing group

Porongroup Wine Festival.

A Western Australian tourism group that represented more than 100 local tourism operators and events has been wound up despite a boom in local tourism.

Combining tourism marketing for Albany, Denmark and Plantagenet, Amazing South Coast Tourism Inc (ASC) closed down last month citing a lack of funding resulting from a decline in membership and operational issues driven by staff resignations.

The group helped promote local events including the Porongurup Wine Festival, car racing event Albany Classic, Denmark Festival of Voice, and Taste Great Southern.

“The financial support they gave us certainly allowed us to spend that money in promoting the festival and the region,” Shelley Code is the coordinator for the Porongorup Wine Festival told the ABC.

“The Porongorup festival name wouldn’t be out there to some of the broader community.”

Peter Snow, ACS’s chairman and one of its founding members, said there were “number of lessons you would learn from this”.

“You can’t just continue to hope people will come without reminding them of the things that are in the region,” he said.

“The most effective way of marketing a region is for collective funding into one pot.”