The Events Industry Council has formed a new task force that will work to develop recommendations, guidelines and resources needed to support the industry’s recovery from Covid-19 globally.
The APEX COVID-19 Business Recovery Task Force will be led by co-chairs Michael Dominguez (president and CEO of Associated Luxury Hotels International) and Kristin Horstman (senior director strategic events at Salesforce).
“The strength of our industry has always been in our ability to work together,” said Dominguez. “There has never been a greater need to give confidence to the meetings and events community that we are working together to ensure a safe environment for attendees that considers the entire journey.”
The full task force membership, which represents multiple segments across the events industry ecosystem, will be announced soon.
“This is a pivotal moment for all of the companies, associations and organisations that form the global meetings and events industry,” said Paul Van Deventer, chair of the Events Industry Council.
“We are not only looking at how we operate in the near-term given this new reality, but also what kind of legacy we are leaving for the future of our industry. The APEX Commission and COVID-19 Business Recovery Task Force will help us do this with a global approach and understanding.”