The New Zealand Government is set to rollout further funding for a wide range of events and activities to stimulate domestic tourism.
Contracts have now been signed with all nine regional tourism groupings to enable the $50 million Regional Events Fund to be distributed around the country.
“Event organisers and tourism operators from Northland to Southland will benefit from the events outlined in the plans from their regional organisations,” said Tourism Minister Stuart Nash.
“Before COVID19 around 60 per cent (NZ$24 billion) of tourism spending was from domestic travellers getting out and experiencing their own backyard. Kiwis also spent a further NZ$9 billion on overseas trips every year. We are working to catch a portion of that spending while our borders remain closed to keep us safe from the global pandemic.
“Northland and Auckland, which received the largest investment, will use their $19 million by allocating funding for significant major and business events that will supplement existing programmes and strategies across Auckland and Northland.
“Foodies might find themselves flocking to Hawke’s Bay as the region aims to develop a seasonal calendar for food-focused events.
“Wellington and Wairarapa are also working together to give Kiwis more reasons to visit year round. Nelson and Marlborough are looking to increase visitor numbers by offering multi-day events.
“Overall, we can expect to see a range of exciting activities and events to tempt New Zealanders to travel between regions from autumn onwards. Work to support and rebuild the tourism and hospitality sectors remains ongoing.”
The TRENZ Conference will also receive $2 million from the funding boost.