Eventbrite rejects racially biased pricing system at Detroit music festival

Eventbrite has been caught up in a controversial ticketing structure by a Detroit music festival that charged white people more than other racial groups.

The AfroFuture Fest originally announced that tickets for “people of color” would cost $10 while those for “non-POC” or “white people” could cost $20 if purchased early, and $20 or $40, respectively, if sold closer to the date of the festival.

Mixed race rapper Tiny Jag, who was scheduled to play at the August festival, said she was pulling out after she was told of the two tiered pricing system.

“A non-POC friend of mine brought to my attention that AfroFuture is requiring non-people-of-color to pay twice the amount to attend the festival as POC,” she tweeted on July 2.

“This does not reflect the views of myself or the Tiny Jag team. I will not be playing this show. I apologize for anyone who may have been triggered or offended.”

Eventbrite said in a statement to CNN they don’t “permit events that require attendees to pay different prices based on their protected characteristics such as race or ethnicity.”

“In this case, we have notified the creator of the event about this violation and requested that they alter their event accordingly,” the statement read. “We have offered them the opportunity to do this on their own accord; should they not wish to comply we will unpublish the event completely from our site.”

Festival organiser Adrienne Ayers has now brought the ticketing price to a standard fee irrespective of ethnicity.

In a post on social media she said the pricing change was made “for the safety of our community, family, elders who received threats from white supremacists, & youth who were subjected to seeing racist comments”.

All tickets will be $20, but the group suggests additional donations from “non-POC” attendees.