Event Planet turns back time for Fitbit activation

Event Planet has recently managed Fitbit’s first consumer activation in Australia with an event at Sydney’s Luna Park.

Focusing on the launch of Fitbit’s Versa Lite range, Event Planet staged a 1980s aerobics workout experience for more than 150 participants. The aerobics class was led by Retrosweat, with DJ Feline setting the mood with 80s disco tunes. Fitbit trainer Brittney Cutts hosted the guests’ warm up and cool down.

The fitness workout at Luna Park’s Crystal Ballroom was amplified via user generated content, as guests enjoyed a retro salon setting with hair crimping and make-up, plus a post workout brunch bar. All the participants also received a Fitbit tank top, 80’s headband and branded water bottle.

“We are thrilled to be working with such a prominent health and wellness client,” Amy Merriman, managing director of Event Planet said.

“Australians are majorly into their fitness and with the Fitbit team, we were able to create a fun and memorable event.”