Event expands Independent Collection with three Adelaide properties

Event Hospitality & Entertainment has won the management agreements for three South Terrace Adelaide properties – two hotels and one motel – each of which will sit under its new umbrella brand, Independent Collection by EVENT.

A more than $15 million program will see all three properties re-branded over 12 months, with two of the properties to be completely refurbished, alongside the creation of a poolside destination restaurant and bar.

Phase one of the development will see the Sage Hotel rebranded and the motel completely renovated and rebranded. The Sage hotel will come online with EVENT under the Independent Collection on 1 July while the motel is expected to be operational and online in mid-2021.

Phase two will see the Chifley Hotel undergo major renovations, including the development of its new food and beverage offer, with the property to be unveiled in 2022.

“We are thrilled to bring these properties into the Group and are excited to be supporting our hotel owners on the entire rebrand and launch process as we get ready to bring three exciting new independent hotel brands to market,” said Norman Arundel, Director of Hotels and Resorts at Event.

The appointment reflects ongoing expansion within Event with the Independent Collection adding 280 rooms to its inventory and increasing its portfolio to nine properties in less than three months, with a tenth in the pipeline.