‘Enormous potential’ as CINZ and PCMA announce strategic alliance

Conventions and Incentives New Zealand (CINZ) and the Professional Convention Management Association (PCMA) have announced a strategic agreement to work together to support and professionally develop the business events community.

Karen Bolinger, PCMA managing director for APAC, says the partnership is a great opportunity to support post-pandemic business events industry recovery and to build both organisations through collaboration and cross promotion.

“Through our new alliance we recognise the unique qualities and services each of us offer to our respective membership bases, and how a collaborative approach can support not only each other but the business events community,” she said.

“PCMA is looking forward to working more closely with the New Zealand business events community, who we see as a strong market with enormous potential on the world stage.”

CINZ chief executive Lisa Hopkins says the agreement with PCMA signals major benefits for CINZ members and the wider industry.

“CINZ members will now have access to PCMA’s exceptional education content, including the highly sought after Digital Events Specialist (DES) certificate programme, and COVID recovery resources to foster their development,” said Hopkins.

“This will also include working together to develop education sessions at each PCMA and CINZ conference. CINZ will also work with Tourism New Zealand Business Events’ to support future group attendance from New Zealand to PCMA’s Convening Leaders’ summit.”