EEAA outlines its strategy for a post pandemic recovery

The Exhibition and Event Association of Australasia (EEAA) has announced its program of activities, as part of its rebuild strategy following the re-opening of New South Wales and Victoria.

“This is a very exciting time for the Association and there is strong momentum amongst Board members to look at things differently and ensure the Association continues to evolve and transform to meet the future direction of exhibitions, conferences and events to support our membership and see continued growth,” said Nicole Walker, EEAA president.

“While the industry has been buoyed by the progressive relaxation of international and state borders, and cautious optimism, much more is needed to be done to ensure a confident and safe return to business.

“The Association will continue to push for targeted government support, in addition to working on industry-led initiatives.”

Following extensive engagement with companies right across the supply chain, the EEAA has introduced new membership benefits which will be begin next year.

This feedback has also formed the basis of the EEAA Strategic Plan which centres on five strategic pillars – building post COVID recovery and resilience; professional development and education; building networks and community; strengthening its brand and reputation; and ensuring financial stability and effective governance.