The Exhibition and Event Association of Australasia (EEAA) will host a series of industry updates to address the current and future market conditions for the key sectors of the exhibition and business events industry.
“The current market conditions have created uncertainty with many companies experiencing impacted cash flow and decreased return on investment,” said Claudia Sagripanti, EEAA chief executive.
“Our main focus for the sector specific webinar series is to draw out the deeper issues that need to be addressed and develop sector-specific strategies that will create momentum and aid in the return of in-person exhibitions and business events.”
The sessions are divided into three categories – venues ( 10 September), supplier (17 September) and organiser/Association organiser (1 October) – and will feature a panel of key sector representatives, moderated by EEAA Board Members.
“The sessions will provide important input into the next stages of the EEAA Rebuild Strategy, currently being developed to rebuild the business events sector and the industry’s ability to deliver events across Australia, restore buyer confidence amongst key audience groups and to engage and retain talent in the industry,” said Sagripanti.
The webinars follow the release of EEAA’s COVID-19 Safe Operating Framework which outlines best-practice health and safety protocols that the industry can follow and incorporate with their own COVIDSafe plans to facilitate the safe return of business events.