‘Early signs of recovery’ as UK sees surge in venue bookings

Venue booking requests have surged 267 per cent in the UK pointing to a possible fast recovery for the events sector.

The data from event booking platform VenueScanner looked at a sample of 2,221 venue booking requests from April to July, with London driving the recovery with 31 per cent of bookings coming from the greater London area.

The recovery is also driven by an increased demand for private events as 89 per cent of all enquiries came from consumers directly, with just 11 per cent coming from businesses.

This is in contrast to data from the same period in 2019 where 47 per cent of bookings came from private events, while 53 per cent were from businesses.

“There’s no doubt that hospitality has been one of, if not the hardest, hit industries across the UK so it is really encouraging to see these early signs of recovery as consumer confidence starts to pick up again,” said Rebecca Kelly, CEO and founder of VenueScanner.

“We need to ensure that appetite for corporate event space catches up with consumer demand to really drive this recovery.”

The data revealed that 19 per cent of enquiries were for garden and outdoor space, 13 per cent for restaurants and 7 per cent for hotels, while just 2 per cent were for meeting rooms.