Tourism Australia’s Crocodile Dundee ad has won the inaugural Most Popular Television Commercial Logie Award.
The award celebrates the most creative, entertaining and best TV commercials produced for Australian audiences, with the star studded campaign targeting the US market headed up by Chris Hemsworth.
“Nobody is prouder nor cares more about how their country is marketed overseas than Australians, and that was certainly a huge consideration for us when we developed Dundee,” said Tourism Australia managing director John O’Sullivan.
“With this ad we wanted to have some fun, elevate the Australian way of life and really lean in to our personality. I’ve loved seeing the smile it puts on people’s faces. To get the vote of the Australian public and be the inaugural winner of the ‘Best Ad’ category is a proud moment for Tourism Australia and a huge honour.”
The ad was created under the tenure of Tourism Australia’s former CMO, Lisa Ronson, who has since jumped ship to join Coles.