Dubai wins record 349 business events in 2023


Dubai secured a record 349 international business events in 2023 exceeding pre-pandemic levels and marking a 49 per cent increase compared to 2022.

These events secured by Dubai Business Events (DBE) in 2023 are set to attract over 191,000 international delegates to the city.

Bidding activity and success has continued to accelerate since the pandemic with the number of bid wins in 2023 exceeding the previous record of 295 bids registered in 2019.

Prominent among the most noteworthy successful bids in 2023 are association events such as Critical Communications World 2024 (3,800 delegates), the WCA Worldwide Annual Conference 2024 (4,500 delegates), the International Trademark Association’s Annual Meeting 2026 (10,000 delegates), and the Million Dollar Round Table Global Conference 2024 (10,000 delegates).

This is in addition to its line-up of corporate and incentive events coming to the city, including TOKEN2049 and Nuskin Elite, both taking place this year with 4,000 and 1,000 delegates respectively, as well as Amway ESAN 2025, which is expected to bring 3,500 visitors to Dubai.

In addition to working with various service providers, DBE leveraged its role as one of the co-founders of the Dubai Association Centre to support its mission to build relationships with international associations and attract them to Dubai, with 60 per cent of delegates set to come to Dubai as a result of bid wins visiting for association conferences and congresses.

DBE’s Al Safeer Congress Ambassador Programme also played a critical role in identifying and supporting local UAE-based key opinion leaders and government representatives to attract international business events to Dubai in 2023.

“Dubai’s success in securing major international conferences, congresses, meetings and incentives in 2023 was a reward for the robust efforts of all stakeholders across the public and private sectors,” said Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment.