Dubai sets out ambitious target of 400 global event wins annually

Dubai won 120 international business events in 2021 and aims to win 400 global economic events annually by 2025.

Among the major events won in 2021 were the 27th International Council of Museums General Conference in 2025. Other key events captured over the past year for the associations segment included the BIR World Recycling Convention & Exhibition (2022), Asian Congress in Pediatric Nephrology (2023) and the Congress of the International Society for Peritoneal Dialysis (2024).

Meanwhile, the city’s pipeline of corporate meetings and incentive travel programmes also continued to grow, with the addition of McDonald’s Russia Convention, AIA Star Convention and Oriflame Anniversary Gold Conference, all taking place in 2022.

“The experience of the past two years has only served to underline the importance of in-person business events and what they can offer to organisers, participants, sponsors, exhibitors and their wider networks,” said Helal Saeed Almarri, Director General of Dubai’s newly formed Department of Economy and Tourism.

“We therefore continue to explore all opportunities to host business events in Dubai and work with stakeholders in the city to provide meeting planners a safe, impactful platform for knowledge sharing, networking and creating lasting legacies.”

Steen Jakobsen, Assistant Vice President, Dubai Business Events, said collaboration will be more important than ever in 2022 as the Emirate looks to leverage the success of the last 12 months despite the ongoing challenges.

“We are encouraging stakeholders to join and support DBE in our year-round calendar of activities both in Dubai and in source markets around the world, as well as of course in bidding for and hosting events,” he said.