Dubai has taken advantage of the current turmoil in Europe’s events landscape by pitching an alternative to Munich’s iconic Oktoberfest.
Oktoberfest was cancelled last year, with organisers conceding there is only a slim chance that the festival will be able to take place this year.
The rival Dubai beer festival is set to take place in the Dubai Marina from October 7 through March 31, 2022, running parallel to the World Expo in Dubai.
The Dubai beer festival plans to feature 32 beer tents including the “world’s longest beer bar”. Also in the works is a life-sized replica of the Bavaria statue that stands on the festival grounds in Munich, according to reports in the Bild newspaper.
The rival festival is being co-organised by Charles Blume, the head of the Berlin Christmas market.
But Oktoberfest organsier Clemens Baumgärtner told German news agency dpa they will “explore all our legal options to protect Munich’s Oktoberfest”.
Munich city officials also poured cold water on the idea of the iconic festival being held anywhere else.
“Oktoberfest is a Munich original and takes place exclusively in Munich,” the city said in a statement.
“The organizer’s plans for the event in Dubai, which have now been made public, are being carried out neither with the participation nor with the consent of the city of Munich.”