DSA’s success signals appetite for return of business events

DSA saw

The Destination South Australia (DSA) face-to-face business event held last month was its most successful to date, according to delegate feedback.

The Adelaide Convention Bureau (ACB) held Australia’s first major national face to-face business event in February despite ongoing border uncertainty.

A post-event survey showed 100 per cent of delegates attending from around Australia stated the event was “either very or extremely satisfying for them and their business”.

“Vitally more than 95 per cent stated their belief in Adelaide having strong COVID-SA fe practices for business event delegates for the duration of their stay,” said Damien Kitto, ACB’s chief executive.

“Results don’t come better than that and critically it displayed how desperate the national business events sector was to get back up and running post-Covid. This is a sector that will do everything it can to resume business events because we know how valuable they are to a State’s economy.”

Results from DSA indicate 29 per cent of delegates would bring business events and future business to Adelaide in the next 12 months despite remaining national Covid uncertainty, while some 58 per cent were committed to coming back within the next two to four years.

“That has evident important growth factors for the South Australian economy – at least $38 million if promised business events from DSA are confirmed, and having an additional statistic that 94 per cent of DSA attendees now think they are much more likely than previously to consider Adelaide as a business destination for them is an added bonus,” Kitto said.

“We were right to march ahead with the event. Our ACB members deserve to know we are doing everything we can to kickstart their businesses, and to be a strong economic driver for the State.”