‘Strong turnaround’ for events as Destination South Australia kicks off

The Adelaide Convention Bureau (ACB) is hosting around 100 interstate event planners, local suppliers and trade media to its Destination South Australia national business event from today.

“With borders finally open and air schedules returning to normality, Adelaide is truly back open for interstate and international business events,” said ACB chief executive Damien Kitto.

Adelaide has seen strong momentum from the local sector with 97 domestic business events already scheduled for the year.

“We are proud at the ACB that even in 2021 we managed to hold Australia’s first large national face to face business event in Ozwater and that momentum has continued into 2022,” said Kitto.

“We don’t use the event’s theme ‘Adelaide – be surprised’ lightly.

“Many guests remain surprised by how much in quality and choice Adelaide has to offer business delegates in 2022, and it is all readily available in an easily walkable, yet spacious city – a city where we keep being told by delegates every person they meet is incredibly friendly and helpful.”

Kitto said face-to-face events were seeing a “strong turnaround”.

“It is happening,” he said. “Yes, it will be some months before we begin to see the results of the hard work we have undertaken during Covid to secure business events out past 2025, but our business event venues and our hotels will be full again with delegates, and the economic return we deliver to the city and state is strong with an ROI of 40:1.”