Destination SA celebrates 20 years of showcasing Adelaide’s business events offering


Destination SA (DSA) is kicking off with a welcome event at EOS by SkyCity tonight before tomorrow’s tradeshow at the Adelaide Convention Centre.

The annual event organised by Business Events Adelaide will showcase all South Australia has to offer to 39 invited corporate and association decision makers.

The showcase will wrap on Wednesday with visits to either the McLaren Vale or Adelaide Hills.

“DSA is the ideal opportunity for Business Events Adelaide members to educate event organisers on the best experiences, products, and services available in South Australia,” said CEO Damien Kitto, CEO of Business Event Adelaide.

“It is a great time to demonstrate the ‘Team Adelaide’ approach that we are renowned for and helps ensure every touchpoint, from airport to airport, is exceptional.”

Now in its 20th year, Kitto says DSA managed to “blend education with a lot of fun” over the two decades.

“We will use DSA 2024 to highlight the evolution of the business events sector in our state, and demonstrate to these influencing buyers the environmental, cultural and economic advantages of choosing Adelaide for their future business events,” he said.

“At the same time, the unique showcase dinner promises to bring the ‘wow’ factor and leave our guests in no doubt about our capability to delight and surprise.”