Destination NSW calls on Australians to show NSW some ‘love’

Destination NSW has launched its new marketing campaign, Now’s The Time To Love NSW.

A rally cry to stay ‘local’, buy ‘local’ and post photos and videos of our favourite places with the hashtag #LoveNSW, the social media-led marketing campaign will utilise user-generated content to encourage Australians to get away and give back.

Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres said that the new campaign was focused on reminding travellers about all the amazing experiences on offer.

“The prolonged drought and unprecedented bushfires have broken our hearts and had a devastating impact on thousands of operators in our beautiful state,” Ayres said.

“That’s why now’s the time to love NSW – we need to show the world that our many spectacular sights and experiences are in great shape, and they’re welcoming visitors right now.”