Dermatology conference goes global with non-stop online ‘dermathon’ out of Melbourne

ICD 2021 president Professor Dedee Murrell and ICD 2021 secretary general Professor Rodney Sinclair.

A non-stop dermatology conference designed to be accessible at any time from across the world is putting Melbourne on a truly international stage.

The International Society of Dermatology (ISD), in collaboration with The Australasian College of Dermatologists (ACD), is throwing the traditional conference model out the window for its XIII International Congress of Dermatology 2021 (ICD 2021), running a continuous four-day program.

Running from November 10-13, the ‘dermathon’ conference has been designed to boost international participation, packing in 150 hours of presentations in a ground-breaking virtual format.

The congress has achieved this goal with delegates from 65 countries registered to attend.

ICD 2021 conference organisers Arinex have also weaved in design elements to showcase the host city of Melbourne to the fully virtual audience, including facts on Victoria throughout the program, playing Melbourne promotional videos and the use of branding with the help from the Melbourne Convention Bureau (MCB).

“While virtual events are not a substitute in-person connections, they are an opportunity for business event organisers to ensure their events are maximising reach and growing their audience,” said MCB chief executive Julia Swanson.

“From a destination viewpoint, Melbourne’s integration into ICD 2021 provides for greater reach globally of the Melbourne brand, building on the captured audience of a live event via compelling content, our knowledge, industry strength and our people at the virtual podium beamed to a broader global audience.

“This increased awareness is not just beneficial to a destination’s visitor and tourism brand, but our city’s business and innovation brand.”

Arinex senior events operation manager Alessandra Damant said the non-stop format of the conference was an exciting development.

“Ordinarily virtual events struggle to obtain widespread international attendance due to time zone differences so the committee decided to circumvent that by holding a dermathon,” she said.

“Putting a program of that size together has been a big task and the committee has worked incredibly hard to pull it off.”