Cvent has launched its new Engagement Hub to help deliver engaging virtual event experiences.
“As the global pandemic took hold, virtual events were embraced as a way for organisations to continue to engage their prospects and customers even when they couldn’t meet in person, face to face,” said Cvent CMO Patrick Smith.
“Many organisations quickly pivoted to create a virtual event strategy but had to patch together disparate technologies to run their events. This suboptimal approach meant low attendee engagement, an inferior user experience, and no way to measure the event’s true business impact.
“In our current environment, the need to reach and engage attendees virtually has never been more important.
“Since March, we’ve helped our customers manage over 60,000 virtual events, giving us valuable insight into what a successful virtual experience looks like. Now, with Cvent Engagement Hub, event planners, marketers, and organisations of all sizes will be able to easily design and deliver memorable, measurable virtual event experiences as key parts of their overall event program.”