SMM For Dummies outlines how organisations can successfully implement an SMM program – allowing them to reduce costs, regulate and centralise all meetings processes, reduce litigation risks, and improve service to customers – and explains how to scale the program globally and measure its effectiveness.
Event Marketing Strategy For Dummies addresses how to deliver more impactful events, drive leads, and generate revenue through intelligent event strategy, targeted promotion, and data capture.
“Strategic meetings management and event marketing are two key areas that, when executed properly, can make event programs world-class and drive significant ROI,” said Patrick Smith, chief marketing officer at Cvent.
“However, many organisations struggle to implement successful SMM and event marketing programs because they don’t know where to start. By leveraging the easy-to-consume For Dummies format, we developed clear and concise guides that will help readers better understand the importance of SMM and event marketing and offer unique insights on how to utilise technology to maximise the value of their event programs. We know these guides will be valuable resources that event professionals and marketers will reference time and time again across their organisations.”
In conjunction with the release of Strategic Meetings Management and Event Marketing Strategy For Dummies, Cvent also is offering two educational webinars that will dive more deeply into the key topics covered in the books. The Strategic Meetings Management webinar covers key topics such as understanding the value of an SMM program, how to create an effective meetings policy, and how to track and measure your program’s success.
The Event Marketing Strategy webinar will help attendees understand what event marketing means, what an integrated marketing program looks like, and which event types are best suited to enhance each phase of the buyer and customer journeys.