Crowne Plaza Hotels & Resorts has unveiled its new design focus for the future with the openings of six flagship hotels in the US, Europe and China by early 2020.
Each flagship property will feature new designs for public spaces and guestrooms that are inspired by the continued guest demand for flexible spaces and on-demand meeting spaces.
Australia will also continue the roll-out of innovative design and functionality with three new-build Crowne Plaza hotels in Hobart, Adelaide and Sydney Darling Harbour in early 2020.
Major enhancements have also been underway across Australia, including the 12-month $25 million refurbishment of Crowne Plaza Melbourne Southbank. Phase one transformed the hotel’s 402 guest rooms while phase two will unveil later in the year with an overhaul of its outdoor pool area, gym, lobby and restaurant.
Crowne Plaza Coogee Beach will unveil its multi-million dollar renovation in late 2019, involving the redesigning of all guest rooms as well as a new lobby and upgrade to the restaurant and bars. By the end of the 2019, upgraded conference and event facilities will be available to guests at the Central Coast’s Crowne Plaza Terrigal Pacific.
“These openings are a significant step toward our goal to be the first and definitive choice for upscale hotel stays around the world,” said Eric Lent, senior vice president, global marketing, upscale brands at IHG.