Craig Seaward has been appointed to lead the opening of the world’s largest W Hotel when the brand debuts in Sydney at Darling Harbour.
Set to open in the third quarter of 2022, W Sydney will offer 586 guestrooms, a two-storey rooftop bar, a heated infinity pool overlooking Darling Harbour and over 1100sqm of event space.
Seaward arrives in Sydney having spent the past 11 years as general manager of the multi award-winning W Bali-Seminyak.
As general manager for W Sydney, Seaward will be responsible for overseeing all aspects of the final build, including recruitment and training of the 500-plus team and managing all pre-launch activity to ensure the hotel opens to the highest standard. Upon opening, he will direct the hotel’s day-to-day operations and be accountable for the commercial and operating strategy and performance of the hotel.
“I am thrilled and honoured to lead the W Sydney team,” he said. “The hotel holds a prime position in Sydney’s leading entertainment district, and its bold design and electric energy will transform the Darling Harbour precinct and turn traditional luxury on its head.
“Australians are very familiar with and loyal to the W brand. During my time in Bali I hosted many guests from all over Australia who were totally hooked on the brand and the elevated guest experience we offer at W.
“W Hotels is a global leader in the luxury lifestyle market and I have no doubt that W Sydney will further energise Australia’s hospitality scene with its lust for life culture, whilst delivering on W’s renowned Whatever/Whenever service philosophy for its guests.”
Sean Hunt, Area Vice President ANZP at Marriott International, said Seaward’s career with W Hotels and diverse skillset will play a vital role in delivering a supreme experience for all guests to W Sydney.
“W Sydney is one of our most futuristic and exciting projects to date that will deliver nothing short of an incredible guest experience coupled with W’s iconic brand of customer service and bold design,” he said.