US consumers spent more money on Airbnb last year than they did on Hilton and its subsidiary brands.
New data from Second Measure, shows around 30 percent growth last year in US consumer spending on Airbnb, which is also catching up to Marriott. Much of that growth has shifted from the coastal states such as California, New York, and Florida to those living in the central US.
Last year, Airbnb expanded its bookings to include boutique hotels and just recently acquired the last-minute hotel booking site HotelTonight.
Twelve percent of major hotel customers also booked with Airbnb last year, up from 1 percent in 2013, according to Second Measure.