Australian-based Congress Rental has mounted a remarkable comeback after the challenges of the last 12 months as it services a growing demand in the multilingual virtual events space.
Congress Rental is taking on international multilingual virtual events which call for an increased integration of languages.
“In the pre-Covid world, most of our work was to support on-site events with interpretation equipment and booths,” said Jeremy Ducklin, managing director of Congress Rental Australia.
“Now we live in a world where everything is done virtually on platforms including the multilingual events that we used to do in-person.
“Fortunately, we already had a solution for Remote Interpreters, and so adapting this for fully virtual events was straight forward.”
The solution was an online platform, initially designed for in-person events, with attendees listening to speakers in their desired language through a mobile app. Logically, the next step would have been to re-market their solution as an online meeting platform. However, Congress Rental decided to take their solution a step further.
“We realised quite early on that people needed end-to-end support to help them manage their language integrations, and not just a platform,” said Sebastian Ennis, Congress Rental Australia’s head of production.
From a single platform, the company rapidly developed additional offerings, adding more customisability and functions. The evolved range of services has seen the number of projects delivered rocket 650 per cent in just one quarter last year, with the proportion of international clients growing from 10 per cent in the first quarter of 2020 to over 50 per cent 12 months later.
“Just like when you purchase new sales management software, you expect the providers to offer technical support and assistance with the installation. It’s the same when event organisers want to add languages to their virtual event,” said Ennis.
“That’s not something you can get from just opening a Zoom meeting. You don’t get the live support and monitoring or the different platform and feature integrations or the weeks of testing, training, and preparation. These are the things that you need, in order to create exceptional language integrations.”