Companies reinvent themselves for new coronavirus world

A national team building company and a distillery based in Northern NSW are among many companies reinventing themselves during the coronavirus lockdown.

Cheeky Food Events saw around a million dollars of future business evaporate as the restrictions came into place.

“After 30 years in event management, the impact of COVID-19 appeared to have closed down our business for the duration. It felt like falling off a cliff,” said managing-director Rob Frank.

“We had to find the silver lining to this crisis. So we reinvented our concept in food-making events for teams who can no longer go to a venue to share the experience because they are now confirmed to their own homes.”

The Cheeky Care Packages contain ingredients for a two-course gourmet meal and a dessert.

“Our first roll out is for easy-to-prepare, nourishing meals for teams of people working from home.

“There’s a live webstream of a chef from a kitchen teaching how to cook the meal from the quality, interesting and sometimes surprising ingredients in the box that has been delivered to each employee’s doorstep.

“With the virtual option and the physical Cheeky Care Park, our clients can continue team building exercises while adapting to current stay-at-home constraints.”

Husk Distillers normally make Australia’s only agricole rum from paddock to bottle on their family farm in Tumbulgumin. But now they are busy ramping up production of sanitiser from local sugarcane in their pot still.

“These tanks are generally only used from July to November during the sugar cane harvest when we make our French-style agricultural rum” said Husk founder Paul Messenger.

“We will supplement our own production with bulk ethanol from Manildra’s giant plant in southern NSW. However, should supplies from the south become stretched we will still be able to produce liquid sanitiser from products made here in the Northern Rivers.”

Their high strength sanitiser with residual lemon myrtle oil and added glycerine has proven to be so popular that they will be completely out of stock by the end of this week.

“This is why we are working overtime to put the pieces in place to increase our production capacity and buttress our region from any potential disruption to the supply of raw materials for manufacturing sanitiser.” Messenger said.