Club Melbourne Ambassador Program welcomes two new innovators from food and agri sectors

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Chef Alejandro Saravia is Club Melbourne's latest ambassador.

Melbourne Convention and Exhibition Centre’s Club Melbourne Ambassador Program has welcomed two new ambassadors from the food and agriculture sectors, chef Alejandro Saravia and Emma Coath.

Saravia is on a culinary mission to champion Victoria’s produce, farmers, and growers through his dining concept Farmer’s Daughters and his latest project Victoria by Farmer’s Daughters at Federation Square.

Emma Coath is managing director of Rocket Seeder, a company that supports early-stage startups in the food and agriculture sector.

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Emma Coath, managing director of Rocket Seeder.

“As Club Melbourne Ambassadors, Emma and Alejandro will join Melbourne’s best and brightest minds to showcase the city’s world-leading expertise,” said Clare Kellett, Club Melbourne’s manager.

“Through their networks, interests and collaborations, Emma and Alejandro will strive to promote Melbourne and Victoria to the world, boost the economy and bring thought leadership to the city. ”

Since its inception in 2005, the Club Melbourne Ambassador Program has secured 160 international conferences worth over $1 billion to Victoria’s economy.