Conventions and Incentives New Zealand (CINZ) has rebranded to Business Events Industry Aotearoa (BEIA).
The new brand was announced today at the association’s Annual General Meeting and will go live on December 1 to coincide with business events industry exhibition BE Reconnected in Auckland.
“We are using a globally-acknowledged term, and there is no ambiguity about who we represent and what we do,” said BEIA chief executive Lisa Hopkins.
“Incorporating a myriad of organisations, international, large and small businesses, right across New Zealand’s tourism and business events landscape, this sector will continue to be a proactive and energetic partner with government in the vital work needed for New Zealand’s economic and social recovery.
“We are a significant contributor to tourism, yet we offer a nuanced societal, cultural, and environmental contribution which encompasses the corporate world, academia and government.
“It is the right time to define ourselves and remind government and our clients that this is an influential and cohesive industry. Our new brand signals this.”