Christopher Ely steps up at Next Story Group

International hospitality group Next Story Group has appointed Christopher Ely as its vice president of business development and asset management.

Based in Singapore, he joins the Asia Pacific leadership team in rolling out Next Story Group’s strategy for sustainable growth.

“This latest appointment reflects Next Story Group’s focus on driving strategic growth across key markets in Asia Pacific,” said Darren Edmonstone, CEO at Next Hotels & Resorts.

“Chris is a great complement to our leadership team and brings with him extensive hospitality experience and proven expertise across various markets. We are pleased to have him on board to spearhead our portfolio growth in Southeast Asia and South Asia as well as entrenching our presence in Australia.”

Ely joins Next Story Group from Jones Lang Lasalle Hotels and Hospitality Group, where he oversaw numerous luxury and midscale resorts and hotels in and around the region including a key focus in the Indian Ocean, Maldives and Seychelles.

“I am honoured to be part of a dynamic and growing organisation that prides itself on hosting and inspiring meaningful connections,” he said. “Next Story Group has a great results-driven team that has strong values which I am excited to be part of to be delivering value to asset owners and eager to contribute to Next Story Group’s success.”