Cedar Mill Group acquires Secure Events and Assets and launches new AV division

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Jim and Tara Fidler, founders of SEAA, will remain with the company after the takeover by Cedar Mill Group.

Winarch Capital-owned Cedar Mill Group has acquired security and event services provider Secure Events and Assets (SEAA).

Jim and Tara Fidler, founders of SEAA, will remain with the company which was launched in 2007.

SEAA marks the second major acquisition by Cedar Mill Group following the purchase of Humm Events in 2021 under CEO Kyle McKendry. McKendry continues to lead Humm Events, along with the planned multi-million-dollar Cedar Mill Hunter Valley and Cedar Mill Lake Macquarie tourism precincts.

“Jim and Tara, and their team, bring over 15 years of experience handling some of the country’s biggest events and providing asset protection across the country,” McKendry said.

“They have an admirable reputation for reliable and ethical delivery. We are thrilled to welcome them on board and very much look forward to working alongside their skilled team in future opportunities.”

Cedar Mill Group has also announced a new division, Cedar Mill Productions, offering turn-key audio-visual solutions for its clients.

Cedar Mill Productions is led by acclaimed cinematographer and director Andy Gallagher who has delivered successful content across large creative campaigns for brands such as Aldi, Visit NSW, Yancoal, Asus, and Sony.

The new suite of services includes TV commercials, short films, documentaries, safety and educational films, event coverage, podcast creation, and immersive and interactive virtual reality productions.