Carola van der Hoeff named PCMA’s Global Business Events Executive of the Year

PCMA presented its 2019 Global Business Events Executive of the Year award to Carola van der Hoeff, from the International Pharmaceutical Federation (FIP).

Van der Hoeff, who is FIP’s chief operating officer and congress director, was recognised for her extensive experience and impact in the association and conference management industry.

“When I think of how the PCMA Global Business Events Executive of the Year recognises and celebrates not only excellence as a professional, but also advancement and education of the industry, Carola’s dedication to improving global economic and social progress immediately comes to mind,” said Sherrif Karamat, president and CEO of PCMA. “Her work in the Netherlands and around the world personifies passion, dedication and vision.”

She is a key member of the Associations Conference Forum, a European networking platform aimed at advancing association leadership and congress management, and president of the Netherlands-based Voorfinancierings- & Garantiefonds, an incentive fund offering financial security to organisers of international conferences of at least two days.