South Australian Premier Steven Marshall is pushing for a new festival to attract visitors to Adelaide in the winter.
Speaking at a Tourism Industry Council of SA (TICSA) summit, Marshall said “we need something in winter”.
“If we look at the lessons …. from Tasmania they created something special (with Dark Mofo) and they have been able to fill at time of the year that is traditionally slower and I think that is a great opportunity, so watch that space,” he said.
Marshall cited plans for a new $150 million Aboriginal Art and Culture Centre in Adelaide as a way to create “a globally significant gallery” in the same mold as MONA in Hobart.
“You need to create attractions over and above the corporate, and the business and the conference sector,” he said,
“And just like MONA in Hobart that drove massive increased visitation to Hobart and Tasmania more broadly.
“Sophisticated consumers that are coming to South Australia are looking for something that is unique and special.”
TICSA chief executive officer Shaun de Bruyn supported the proposal, saying a winter event “would be a great addition to our event calendar”.
“Festivals like the Fringe are a huge drawcard for our state and this would be a unique opportunity to attract tourists during the winter season by creating a reason for people to visit.,” he told The Advertiser.