South Australia’s tourism sector confidence has plummeted to its second lowest recorded level since 2010.
The Tourism Industry Council of South Australia’s quarterly sentiment survey revealed more than 64 per cent were experiencing a “significant downturn” in business, while 42.5 per cent had cut its staff or operations.
More than 60 per cent said they were “worried” or “very worried” about their business prospects in 2022 painting a bleak outlook for the rest of this year.
“Last quarter’s Barometer reinforces that now, more than ever, our tourism industry needs support to survive, and then recover, from the effects of the pandemic,” Tourism Industry Council of South Australia CEO Shaun de Bruyn told InDaily.
“A staggering $2.3 billion has been wiped off the value of our visitor economy since the start of the pandemic.
“As such, we continue to push for further restart and recovery funding for tourism businesses here in SA.
“Furthermore, we need tourism demand stimulus through increased marketing budget for the SA Tourism Commission to be provided, to boost business outlook for the future.”