Californian lifestyle brand Ace Hotel coming to Sydney

US lifestyle hotel brand Ace Hotel is entering Australia with a new hotel planned for Sydney’s Surry Hills.

Ace Hotel Sydney will launch in 2021 at developer Golden Age’s newly built $350 million hotel on Wentworth Avenue.

Incorporating the existing two late-Federation period warehouses fronting Wentworth Avenue, the 18-storey luxury hotel will offer 264 rooms, bar and restaurants, conference facilities and a rooftop bar and restaurant designed by Bates Smart.

Speaking to The Australian Financial Review, Golden Age founder Jeff Xu said Ace Hotel would be “unlike anything the city has seen”.

Ace Hotel Downtown Los Angeles.

“We’re excited to be bringing the first Ace Hotel to Australia and the brand’s fresh approach to the hotel industry is one that has been missing from the local hotel market,” he said.

“Traditional 5-star hotels are finding it hard to compete with lifestyle-driven hotels which place a greater emphasis on experience, culture and art.

“Cities abroad have been faster to adopt this new trend but Australia is still a young market, and there’s a demand for it.”

Ace Hotel Group’s Kelly Sawdon said the new hotel will mark the brand’s presence on four continents, with hotels in the US, London, and the soon to open property in Kyoto.

“Opening an Ace Hotel in Sydney….is a project that aligns with our Pacific roots and love of food, art, architecture, design and cultural creatives,” she said.